“For Apple, 2018 has been a disastrous year in India… while Apple is still the favoured aspirational brand in India, it has definitely slipped. The Cupertino-based company wants to open its own stores in India and would like duties on its products to be cut. In November, it had pegged first-quarter revenue at between $89 billion and $93 billion.Īpple declined to comment to ET’s emailed queries.Īpple’s India business grew from $100-200 million a few years ago to over $2 billion in 2016 and flattened out after that, Apple CEO Tim Cook said in an interview to CNBC last week.Īpple still considers India an important market and has “more work to do,” Cook said in the interview, adding that it wants to get better results in the future. India added to Apple’s problems across the globe in 2018, specifically slowing economic growth in China, due to which the company lowered its revenue forecast for its fiscal first quarter ended December 29 to $84 billion. Some offers on older models such as iPhone 8 and 8 Plus also didn’t work, said analysts. Comparatively, Apple’s shipments have risen to 1.6-1.7 million now – a market share of about 1.2% – compared with 1.5 million in 2014, according to Counterpoint.Īnalysts said the slow growth can be attributed to intense competition and the $1,000 price tags of the new iPhone models, which failed to attract buyers even after offering EMI schemes, zero down-payment and cashback plans. India’s smartphone market almost doubled to 150 million units in 2018 from about 80 million in 2014. “Apple had been rising every year until 2017… the 2018 shipments will be at the level of 2014-15, setting them three years back in a market that has grown 50% between 2014-,” he said. In comparison, OnePlus, the leader in the premium segment, shipped an estimated 500,000 units. High prices were a drag for Apple, which was unable to compete with rivals including China’s OnePlus, which offer devices with better features at half or even a third of the cost of iPhones, analysts said.Īpple shipped about 400,000 iPhones in October-December, according to Neil Shah, research director at Counterpoint Research. While Hong Kong-based Counterpoint Technology Market Research projected Apple’s India shipments at 1.6-1.7 million in 2018, CyberMedia Research pegged them at roughly 2 million – both lower than 3.2 million in 2017. REUTERS/Francis Mascarenhas NEW DELHI: Apple’s iPhone shipments in India last year are estimated to have shrunk by as much as half from a record level in 2017, its worst performance in the world’s fastest-growing smartphone market since 2014, adding to global woes that have forced the company to cut its revenue outlook. Auto-rickshaws drive past the hoardings of Apple iPhone X mobile phones in Mumbai, India July 27, 2018.

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